For Information Contact: Elise Foss, elise@vivaelise.com or 847-663-1988
Get Ready to Salsa! Elise Has a New Latin Rhythm Video That is Fun and it Will Make You Sweat!
SKOKIE, Illinois – October 5, 2000 –
Viva
Elise, Inc., a Chicago based company that produces fitness videos in both
English and Spanish, believes that the world is ready for a fun filled and
self-expressed approach to fitness. Introducing
Elise Foss’ new videos, Viva! Latin Rhythm Workout and ˇViva! Aeróbicos con Ritmo Latino. They
are the first fitness videos produced in both English and Spanish without
subtitles or dubbing. The videos
will satisfy the public’s demand for fun, fitness and Latin rhythm and
dance.
The 45-minute workouts are for all fitness levels and are designed to maximize fat burning, work up a sweat without stressing joints, and get the hips and shoulders moving like never before. A special feature of the videos is that they teach hot, sexy movements that can be taken to the dance floor.
The music in the videos is original music created for the productions and is made up of authentic rhythms that can be found throughout Latin America. Elise personally worked with the musicians and video crew to put together a production that is a reflection of her unique style.
The video sleeves are fun and colorful, which are a true reflection of Elise and her Latin Rhythm Workout.
The Spanish version will fill a void that has been ignored too long – fitness for the Spanish speaking population. Although productions have been translated to Spanish, there is always something lost in the translation when the words are not straight from the instructor. There are currently 30 million Hispanic people in the United States, possessing $380 billion dollars of annual spending power. Nationally, Hispanics are expected to become the predominant minority group by 2050, with 24 percent of the population.
Elise
Foss was born in Brazil and grew up there and in Venezuela.
She is fluent in English, Spanish, and Portuguese.
Since childhood she has experienced many forms of Latin dance as well as
studied ballet, jazz and modern dance. She
is an international Aerobics Instructor and an experienced Personal Trainer
certified by the American Council on Exercise.
Elise
worked with her husband, Andrew, to lead the production process. They wanted to have an aerobics video that was not just about
working out. It had to be about
having fun, feeling sexy, and being self-expressed while burning the calories.
Elise says, “That’s why we chose a production location with huge
windows, so that there was that special feeling.
So many thoughts and little details went to this production.
It was like our baby, and we are so thrilled to be able to offer them to
people as a great alternative to working out:
dancing as a way to stay healthy!”
The videos are available to the public through Amazon.com or Collage Video Catalog (800-433-6769). The videos are available to retail stores and other outlets through a variety of distributor (see website for details).
Viva
Elise, Inc., as a company, is committed to fun, self-expression, fitness,
harmony, and greatness in people’s lives.
For more information on the Viva Elise’s products, call 877-655-3710,
or visit the company’s web site, www.vivaelise.com
.